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EuroCHRIE

PROCEEDINGS OF THE EUROCHRIE 2016 CONFERENCE

Please cite the papers from the EuroCHRIE 2016 as following: Authors, Full title, Proceedings of EuroCHRIE 2016 Conference, 26-28 October, 2016, Budapest, Hungary
ISBN 978-615-5459-04-7  

WHAT’S GOING WELL IN HOSPITALITY, TOURISM AND EVENTS?

The concept of wellbeing has become an increasing focus of research and academic study as well as industry reports. Numerous studies have attempted to measure the wellbeing, quality of life or happiness of citizens (e.g. Eurofound, OECD, Gallup). Wellbeing or wellness has become an important focus for the hospitality sector too. This includes the wellbeing of employees as well as the happiness and satisfaction of guests. The growth of spa and wellness hotels, as well as specific brands such as ‘Healing Hotels of the World’ or ‘Starwood’s Seven Pillars of Wellness’ is firm evidence of this. In addition to papers relating to wellbeing, health, wellness and spas, we are also interested in a broader conceptualisation of wellbeing and would like to consider all themes which relate to the question ‘What’s going well’? These might include: good practice and positive experiences from education (e.g. staff wellbeing and student satisfaction); guest happiness and satisfaction; quality of life of residents in destinations; innovative and successful research projects and methods. We would also like to know what you think is going well in different areas of your specialism whether it is events, marketing, operations, human resources, finance, revenue and yield management or technology? Our main aim is to collect examples of good and positive practice which can enhance the wellbeing of all those working in, studying, teaching, researching or simply enjoying hospitality, tourism and events! We invite the submission of research and practice conference full papers and/or poster presentations from academics, industry practitioners and postgraduate research students on the following research themes:

  • Wellbeing, health, wellness and spas
  • What’s going well in education and teaching?
  • What’s going well in research?
  • What’s going well in hotels and hospitality?
  • What’s going well in tourism and events?
  • What’s going well in your own specialism?
  • Miscellaneous

CONFERENCE PROGRAMME

Tuesday, 25th October 2016

  • 9.30-16.30 - EuroCHRIE Board Meeting [Room F203]
  • 8.30-17.30 - STR Global SHARE Centre Workshop: Certification in Hotel Industry Analytics: train-the-trainer session (Facilitator: Steve Hood) More information [Room F108]
  • 14.30-17.30 - HOTS Simulation Train-the-trainer workshop (Facilitators: Anna Krajl and Mike James) More information [Room F104]
  • 19.00-21.00 - Informal get-together for Board members and workshop facilitators and participants [Cafe Vian, 1091 Budapest, Liszt Ferenc tér 9.]

Wednesday, 26th October 2016

  • 9.30-11.30 - RED Global Workshop: Using New Generation Simulations for New Generation Students in a New Generation Marketplace (Facilitators: Peter Starks and Heidi Anaya) More information [Room F203]
  • 9.30-12.30 - Africa Workshop - Development or Pure Business from an Educational Perspective (Facilitator: Anders Johannes Justenlund) More information [Room F104]
  • 11.30-12.30 - Leadership Tango Workshop (Facilitator: Joseph Roevens) More information [Room F108]
  • 12.30-14.00 - Registration [Round building, ground floor]
  • 14.00-14.15 - Welcome to the Conference, Budapest and Budapest Metropolitan University (President of the EuroCHRIE: Dr. John Fong) [Room K302]
  • 14.15-15.15 - Introduction to Conference Themes and Opening Debate: Wellbeing, Wellness, Health Tourism and Spas: The State of the Art (Dr. Melanie Smith and Dr. László Puczkó), Including the launch of the Routledge Handbook of Health Tourism with Emma Travis (Routledge Editor) [Room K302]
  • 15.15-15.45 - Wellness of the Global Hotel Industry (Steve Hood, Director of the SHARE Education Center) [Room K302]
  • 15.45-16.15 - Refreshment break, a chance to view Posters [Round building, ground floor]
  • 16.15-18.15 - Symposium 1: New Forms of Research-Education Practice (Facilitator: Xander Lub) [Room F108]
  • 16.15-18.15 - Parallel Paper Sessions 1 [Room F104, F105, F106, F107, F205, F206]
  • 19.00-20.00 - First time attendees' reception [Hello Baby Bar, 1062 Budapest, Andrássy út 52.]
  • 20.00-21.00 - Welcome Reception, Guest speaker: Dr. Franz Linser: Entrepreneurship and Innovation in Wellness Hospitality [Hello Baby Bar, 1062 Budapest, Andrássy út 52.]
  • 21.00-23.00 - Holland House event powered by the Dutch Hotel Schools [Hello Baby Bar, 1062 Budapest, Andrássy út 52.]

Thursday, 27th October 2016

  • 8.30- Registration for the Conference [Round building, ground floor]
  • 9.00-10.30 - Keynote Speakers - Dr. Sally Brown: Engaging students, engaging staff: how can we foster high levels of staff and student motivation to produce excellence in learning and teaching, Dr. Phil Race: Making learning happen: inspiring students, in and beyond the lecture room [Room K302]
  • 10.45-11.15 - Refreshment break, a chance to view Posters [Round building, ground floor]
  • 11.15-13.15 - Research Methods Worshop (Facilitator: Liz Ineson) More information [Room F108]
  • 11.15-13.15 - Critical Hospitality Studies Workshop (Facilitator: Kelvin Zhang) More information [Room F203]
  • 11.15-13.15 - Parallel Paper Sessions 2 [Room F104, F105, F106, F107, F205, F206]
  • 13.15-14.15 - Lunch [Round building, lower ground floor]
  • 14.15-15.45 - Case Study Workshop: ICHRIE Johnson & Wales Case Study Competition & Journal of Hospitality & Tourism Cases: writing & using case studies (Facilitator: Marianna Sigala) More information [Room F108]
  • 14.15-16.15 - Parallel Paper Sessions 3 [Room F104, F105, F106, F107, F205, F206]
  • 16.15-16.45 - Refreshment break, a chance to view Posters [Round building, ground floor]
  • 16.45-18.15 - Symposium 2: Guests on Earth, Sustainability in Hospitality (Facilitator: Elena Cavagnaro) [Room F108]
  • 16.45-18.15 - Parallel Paper Sessions 4 [Room F104, F105, F106, F107]
  • 19.00-23.00 - Buffet dinner [Bordó Bisztró, 1065 Budapest, Nagymező utca 3.]
  • 22.00- 'Ruin' pub tour (optional)

Friday, 28th October 2016

  • 8.30- Registration for the Conference [Round building, ground floor]
  • 9.00-10.30 - Parallel Paper Sessions 5 [Room F104, F105, F106, F107, F108, F205, F206]
  • 10.30-11.00 - Refreshment break, a chance to view Posters [Round building, ground floor]
  • 11.00-12.00 - Keynote Speaker - Dr. Jeremy McCarthy: The Rise of Wellness in Hospitality [Room K302]
  • 12.15-13.15 - Best PhD Student Paper Award (sponsored by Emirates Academy and Emerald), EuroCHRIE Best Poster Award, REDGlobal University Challenge Award, EuroCHRIE AGM
  • 13.15-14.15 - Lunch [Round building, lower ground floor]
  • 14.15-15.00 - Meet the Editors: Journal publishing and Research [Room K302]
  • 15.00-16.30 - Panel debate and Closing of the Academic Programme. Panel Theme: What's going well in Wellbeing? Panel Members: Franz Linser, Jeremy McCarthy, Steve Hood, László Puczkó. Moderator: Melanie Smith. Closing of the Academic Programme - Conference Chairs: Melanie Smith and László Puczkó [Room K302]
  • 19.00-23.00 - Gala Dinner and Awards Evening. Presentation from and Hand-over to next year's Conference organisers in Nairobi: Strathmore University, University College of Northern Denmark, Saxion University of Applies Sciences [Gellért Thermal Bath, 1118 Budapest, Kelenhegyi út 4.]

Saturday, 29th October 2016

  • 9.30-12.30 Optional excursions

Keynote Speakers

László Puckó - Conference Chair

László is Director of the Tourism and Leisure Knowledge Centre at the Budapest Metropolitan  University of Applied Sciences. He has been working as a travel and tourism expert for over 20 years. He graduated as an economist specialized in tourism at Budapest University of Economics and following his interests in culture, arts and experiences, he also graduated from Art & Design Management of the Hungarian University of Applied Arts. He completed his PhD in 2000. He has become a Certified Management Consultant (CMC) in 2003. He was manager at KPMG TLT (EMEA) between 2001 and 2004. He founded The Tourism Observatory for Health, Wellness and Spa (2012). He participated in more than a hundred projects in research, planning, product development, experience mapping and design, impact assessment and marketing. László has been lecturing at various international professional and academic conferences. He is the (co-)author of numerous specialised books (e.g.: Health, Tourism and Hospitality, Impacts of Tourism) and articles in professional journals.

Melanie Smith - Conference Chair

Melanie Kay Smith (PhD) is an Associate Professor in the Department of Tourism, Leisure and Hospitality at the Budapest Metropolitan University of Applied Sciences in Hungary where she specialises in cultural tourism and health tourism. She has worked for over fifteen years as a Tourism academic in both London and Budapest. She has been the Director of BA and MA programmes, has undertaken extensive curriculum development, organised, hosted or chaired several conferences and events, and has more than sixty academic publications. She has been an invited Keynote Speaker at many international conferences, and has undertaken consultancy work in a range of countries, including for ETC and UNWTO. She was also Chair of ATLAS (the Association for Tourism and Leisure Education) for seven years, a network through which she made numerous contacts in more than 75 countries. She is currently on the Board of EuroCHRIE.

Sally Brown

Title: Engaging students, engaging staff: how can we foster high levels of staff and student motivation to produce excellence in learning and teaching Higher Education students are sometimes seen nowadays as being under-motivated and as failing to engage fully with learning. This in turn is demotivating for the people who teach them. In this session we will address some of the causes of disengagement and discuss a range of techniques and approaches to bring back the joy of learning to the classroom

Bio She is a Principal Fellow of the Higher Education Academy, is a Staff and Educational Development Association (SEDA) Senior Fellow and a UK National Teaching Fellow. She is widely published in the field of teaching, learning and particularly assessment. Her latest book (2015) is ‘Learning, Teaching and Assessment: Global Perspectives (Palgrave).

Her areas of expertise and workshops as well as a full list of publications can be seen at the website at http://sally-brown.net/
Contact at s.brown@leedsmet.ac.uk or sally@sally-brown.net, Twitter @ProfSallyBrown

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Phil Race

Title: Making learning happen: inspiring students, in and beyond the lecture room Nowadays, with so much great material available to everyone online, there’s little need to get students into lecture rooms just to give them yet more information. But there are other important things we can do when getting students together, not least inspiring them, helping them to learn from each other’s expertise, and motivating them to make best use of everything that is available to them to help them learn successfully. This interactive keynote will explore how we can bring what happens in lecture contexts into the 21st century, and vanquish the enemy of boredom. (Reference materials: Making ‘Learning Happen: 3rd edition’ (2014) London, Sage. ‘The Lecturer’s Toolkit: 4th edition’, (2015) Abingdon: Routledge.)

Bio Phil Race leads highly interactive workshops (and keynotes) on assessment, feedback, learning and teaching in higher education. He publishes widely on such things, and details of his work can be found on his website http://phil-race.co.uk. His passion is about ‘making learning happen’, in an approachable way, without recourse to jargon, acronyms or elitism. He is the author of the ‘ripples on a pond’ way of thinking about seven factors underpinning successful learning, based on asking over 200,000 people in many parts of the world six straightforward questions about how they learn, and most recently written up in:
Race, P (2014) Making Learning Happen: 3rd edition, London: Sage.
Race, P (2015) The Lecturer’s Toolkit: 4th edition, London, Routledge.

He started as a scientist, but gradually became an educational developer. His work was recognised in 2007 by the Higher Education Academy awarding him a National Teaching Fellowship, and the status of ‘Principal Fellow’ in 2012. In 2010 he was awarded the honour of ‘European Educator of the Year’ by EuroChrie, at a ceremony in Amsterdam. He is currently a Visiting Professor at the University of Plymouth, and was awarded an Honorary Doctorate of Education’ at Plymouth in 2012. He is known for using lots of post-its in various colours for brainstorming and prioritisation group exercises at his keynotes and workshops, and for bringing humour into presentations and keynotes – but always with the purpose of highlighting important points here and there. He can be emailed on phil@phil-race.co.uk and Twitter address is @RacePhil (He doesn’t do Facebook or Linkedin!)

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Jeremy McCarthy

Title: The Rise of Wellness in Hospitality Consumers today are expecting wellness wherever they go: at home, at work, and when they travel. As a result, luxury hospitality operators are having to consider how to meet the wellness needs of their guests in a more comprehensive way. In this presentation, Jeremy McCarthy will present his vision for where this wellness trend is going, how it will integrate with hospitality, and why wellness concepts are important for how we educate the hospitality professionals of the future.

Bio Jeremy McCarthy is the Group Director of Spa for Mandarin Oriental Hotel Group leading their internationally acclaimed luxury spa division featuring 44 world-class spa projects open or under development worldwide. He has over 20 years of experience operating luxury spas in resort and hotel properties worldwide. McCarthy teaches courses in the online certification program in Spa and Hospitality Management through the University of California, is the author of The Psychology of Spas & Wellbeing and hosts a blog about holistic wellbeing at http://psychologyofwellbeing.com.

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Franz Linser

Title: Entrepreneurship and Innovation in Wellness Hospitality

Bio Franz Linser, born in 1961, is an ever dedicated and inspiring personality. He began by making his mark as a track and field athlete in hurdle races and combined events, becoming an Austrian national champion. Franz studied sports and English, spent two years in the US, and lectured at the University of Innsbruck. He received his doctorate with distinction and was a trainer of the Austrian national ski team and author from 1989-1992. Franz started working as a successful entrepreneur in the tourism industry where he has been excelling for twenty years. Today he is a passionate and renowned strategist, mastermind and engineer in pioneering modern day and innovative hotel concepts. He is the co-chair of the Global Wellness Summit in 2016.

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Organising Committee

In addition to the support and guidance offered by EuroCHRIE at all stages of the Conference organisation, your local hosts will be the following:

Dr Melanie Smith (Budapest Metropolitan University of Applied Sciences)
Melanie Kay Smith (PhD) is an Associate Professor in the Department of Tourism, Leisure and Hospitality at the Budapest Metropolitan University of Applied Sciences in Hungary where she specialises in cultural tourism and health tourism. She has worked for over fifteen years as a Tourism academic in both London and Budapest. She has been the Director of BA and MA programmes, has undertaken extensive curriculum development, organised, hosted or chaired several conferences and events, and has around 60 academic publications. She has been an invited Keynote Speaker at many international conferences, and has undertaken consultancy work in a range of countries, including for ETC and UNWTO in Health Tourism. She was also Chair of ATLAS (the Association for Tourism and Leisure Education) for seven years, a network through which she made numerous contacts in more than 75 countries. She is currently on the Board of EuroCHRIE.

Dr László Puczkó (Budapest Metropolitan University of Applied Sciences)
László Puczkó (PhD) is Director of the Tourism and Leisure Knowledge Centre at the Budapest Metropolitan University of Applied Sciences. He has been working as a travel and tourism expert for over 20 years. He graduated as an economist specialized in tourism at Budapest University of Economics and following his interests in culture, arts and experiences, he also graduated from Art & Design Management of the Hungarian University of Applied Arts. He completed his PhD in 2000. He became a Certified Management Consultant (CMC) in 2003. He was manager at KPMG TLT (EMEA) between 2001 and 2004. He founded The Tourism Observatory for Health, Wellness and Spa (2012). He participated in more than a hundred projects in research, planning, product development, experience mapping and design, impact assessment and marketing. László has been lecturing at various international professional and academic conferences. He is the (co-)author of numerous specialised books (e.g.: Health, Tourism and Hospitality, Impacts of Tourism) and articles in professional journals.

Sponsors and Exhibitors

     

      

      

    

    

     

   


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The event is an continuation of and was initiated by the research financed under the Research and Technology Innovation Fund (KTIA_AIK_12-1-2013-0043) called Adaptation and ICT-supported development opportunities of regional wellbeing and wellness concepts to the Balkans.